How We Helped a Remodeling Company Grow Organic Visibility by 500% in 7 Months
A step-by-step look at how our SEO strategy helped a remodeling company improve its online visibility, attract more qualified leads, and connect with homeowners planning larger renovation projects.
Traffic Growth
Leads Generated
Time To Growth
High Value
Leads Quality Shift
TheProblem
This remodeling company had an impressive portfolio and a reputation for delivering high-quality work. Their completed projects spoke for themselves, but their website wasn’t attracting the right customers.
Before working with us, the company had very little visibility in search results. Homeowners looking for kitchen remodeling, bathroom renovations, home additions, and interior design services were finding competing businesses instead.
The problem wasn’t the quality of their work. The problem was that potential customers couldn’t easily find them online.
Without a strong SEO strategy for remodeling companies, the business was missing opportunities to attract the larger, higher-value projects it was built to handle.
What We Did
Research first, understand homeowners
Before making any changes, we studied how homeowners searched for remodeling services. This helped us identify the projects and services that generated the most interest.
Improved Every Service Page
We created dedicated pages for kitchen remodeling, bathroom renovations, home additions, interior design, and complete home remodeling. Each page explained the process, expected timelines, and what homeowners could expect from each service.
Expanded the Local Service Area
We created dedicated pages for nearby neighborhoods and added useful, location-specific information to each one. This helped the company reach more homeowners throughout its service area.
Answered Common Homeowner Questions
Many homeowners have questions before starting a remodeling project. We created content that answered common questions about timelines, budgets, permits, and the remodeling process.
Added Trust Signals Across the Website
We highlighted project galleries, customer reviews, certifications, design awards, and before-and-after photos throughout the website. This helped homeowners feel more confident before contacting the company.
Showcased Real Remodeling Projects
We created project pages featuring completed renovations and videos that showed the entire process, from planning to completion. This helped homeowners visualize their own projects and better understand the company’s work.
The Result
Within 7 months, the website started ranking for important remodeling searches, and organic visibility increased by 500%. The company generated more than 220 leads, but the biggest change wasn’t the number of inquiries. It was the quality of the projects. Instead of attracting smaller jobs, the business started receiving more inquiries for larger remodeling projects, including kitchen renovations, home additions, and complete home remodels.
“Within a few months, we started seeing a noticeable difference in the types of inquiries we were receiving. More homeowners were contacting us about larger remodeling projects, and our website became a much more valuable source of new business.”
David Mitchell, Owner
Mitchell Design & Remodeling
What Made This Work
- We focused on the remodeling services homeowners were searching for. This helped the company appear in more relevant searches.
- We created dedicated pages for every remodeling service. This made it easier for homeowners to find the projects they were interested in.
- We highlighted real projects and customer experiences. Project galleries, reviews, and before-and-after photos helped build trust.
- We expanded the company’s local visibility. Better local coverage helped the business reach homeowners throughout its service area.
Project Details
INDUSTRY
Design & Remodeling
LOCATION
North Texas
Las Vegas, USA
Sep 2025 – Apr 2026
Services
Local SEO, Content Marketing, GBP Optimization
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